Think clearly.
Lead with impact.
You sense your company isn't yet playing where it could. You want to grow. But so far you keep going in circles, with so much on your plate that nothing really moves. It's high time you met Jona.
Being an entrepreneur
means: deciding.
Often under uncertainty, time pressure and personal responsibility. Founder sparring with Jona Ridderskamp isn't coaching from the sidelines. It's structured sparring for founders and managing directors who want to run their company strategically instead of getting stuck in the day-to-day again and again.
Jona works with entrepreneurs, not with buzzy buzzwords. Close up, direct and analytical. The goal isn't motivation, but focused action and real conversations – about the business, your role as an entrepreneur and the next right decisions.
Why entrepreneurs fail even though they're high performers.
Many founders are excellent doers for others, know every tip and trick, and yet remain mediocre decision-makers in their own system.
Overloaded with operations
No priorities, everything equally important
Growth, but no structure
Decisions made from the gut
Founder sparring steps in before wrong decisions slow you down and turn into long-term problems.
That has consequences!
You don't book Jona for months, but by the hour. Nice and easy. Nice and unspectacular. So the time you invest is used as efficiently as possible.
Your deal? €300/hr, billed in 15-minute increments. Simple and fair.
Onboarding & Assessment
Pre-work checklist, numbers, business model, org chart, goals and more. You and Jona lay your company bare together and build a clean and, above all, brutally honest starting point.
Founder workshop (1 day)
You and Jona take a day to analyse history, business model, organisation, strategy and key figures. Jona's methods: Business Model Canvas, prioritisation matrix, moderated discussion.
Sparring & execution
Every 4 weeks for a check-in: 1:1 calls, reflection, decision support and reviews help you move towards your goals. But there's no contractual commitment.
SPARRING TOPICS
Business model & strategy
Role clarity: entrepreneur
vs. operations
Prioritisation & decision logic
Organisation & leadership
Growth with substance
Dealing with complexity and pressure, and more.
How Jona works.
You'll intuitively know whether you can work with Jona or not once you take his core positions to heart.
Jona is direct.
Jona thinks analytically and orients himself on facts.
Jona has humour but, above all, high standards.
The goal is for the sparring to have real impact.
Entrepreneurs on Jona
Other entrepreneurs on Jona.
A fit for you?
If you carry entrepreneurial responsibility and are ready to work on yourself and your system, a conversation is worth it. If you're looking for quick answers without doing the work yourself, Jona isn't your match.
JONA
get in touch
Bring Jona in for sparring, cyber security crises or as inspiration for your company. Ask here, completely without obligation.
FAQ
Answers to the most common questions about sparring, IT security advisory and keynotes.
